1. Research

1.1 Desk research

1.2 Interviews with users

I did some interviews with different users of the app to see if the sticker part was an issue for anyone.

I reached some users through the app chat and asked what they liked the most about the Combyne and in what parts it could be improved. In total, I received 16 answers.

Main Insights from the interviews

• Users think the Stickers search could be more segmented (e.g. by types of clothes).

• Users believe that sometimes the app could be a little confusing, because things are not in a logical order inside the Stickers section.

2. Define

2.1 Affinity Diagram

I created an affinity diagram to organize the insights, ideas, and problems that I heard during the interviews.

2.2 Persona

2.3 Jobs-to-be-done

• When I create my fashion designs on Combyne

• I want to find the stickers to compose my looks easily

• So I can waste less time searching for a specific item.

3. Ideate

3.1 User Flow

Laura’s flow “find an sticker”

4. Prototype

4.1 Mid-Fidelity

4.2 High Fidelity Prototype

You can check out the whole prototype HERE.

Now the user can filter the stickers by what they want, like Clothes, Hair & Faces or Accessories or just search for what they want. I made the search bar on the Stickers section more segmented and organized, so it’s easier for the user.

Next Steps

As a received a lot of good ideas for the app, if I had the opportunity to keep working on it, I would propose to:

• Create a badge award for the winners of competitions, so they could add it in the profile.

• Inspirations tips for the users.​

• Save button available during all steps, so if the app crash or something happens, the user will not lose the outfits.

✦ Thank you for reading! ✦

Feel free to contact me

moniq.mca@gmail.com

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